Think Jayant

Advertisements are very closely linked to Consumer Perception and Recall Values. Its not only an Art but also Science. A good advertisement does the following three things:

• • • Delivers the targeted message.
    • Link it to a specific emotion / feeling / daily usage etc.
    • Create a high recall value

Take the first ad for an example. Its a bank advertise, which it links to a visual representation of money (Loan) + book (Education). So the next time anyone thinks of Education Loan, he recalls the following bank as his preferred choice.

Check out some of these creative ads

Note: These pictures have be received via a forwarded email. Hence I don’t know the source of the same. If any one can claim the right and prove it, I am ready to give the worth while credit or take the post down. I do not claim these as mine.

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